Spooky Halloween email campaign examples to inspire your emails! 

58% of consumers have confirmed they will be celebrating Halloween in 2020, despite the ongoing pandemic. However, Halloween celebrations might look a bit different this year, with consumers trying to find safer ways to celebrate.

Safe at-home activities have ranked the highest: 53% plan to decorate their homes, 46% plan to carve pumpkins and 18% will dress up their pet.

Consumers are expected to spend a total of $8B, down from $8.8B last year. However, individual spending will actually reach an all-time record of $92.12 compared to $86.27 in 2019. This means that consumers are ready to go all out on entertainment costs, trying to make up for the other lost activities (such as trick or treating or throwing/going to parties).

Data sources

Overall, Halloween in 2020 is still happening, and if your team has been hesitant whether or not to send out a Halloween email campaign this year, we say: go for it!

In this guide, we will provide you with some spooky Halloween email campaign examples and scary-good email subject lines to inspire your campaign!

1. Halloween-themed emails

The simplest and easiest way to celebrate Halloween is to launch a themed sales campaign. Using fun email copy and Halloween color palette, you can create a fun Halloween email while at the same time promoting product sales.

Your scary good deal is here 👻


This email is the perfect example to illustrate how you can combine colors and great email copy to create an awesome Halloween email campaign.

The email headline saying “Scared of lines” ties in perfectly with the orange-highlighted text that describes the product.

Another testimonial block was added to increase credibility and reassure subscribers. This block was titled: “Life without Clear can be spooky”, again, playing with the Halloween vocabulary.

Last Day for $200 + Free Treats!


This Halloween email example follows the same technique: promoting a product that has seemingly nothing to do with Halloween but portrayed in a themed email, which makes it work.

The email headline “Trick or Treat” combined with the pop of orange keeps subscribers in the Halloween mood while delivering the core message.

The unfazed optimism of Tilda Swinton


Your Halloween emails can be as loud or as subtle as you want them to be, depending on your product/service and target readers. Stack, an online service that delivers a set of independent magazines to your door every month, has chosen to get in the Halloween mood with a few simple elements here and there: a fun CTA (bite me), “drink my blood” in the email header, but the most obvious and important element is their magazine choice.

Stack knows that their emails are meant to be read, that’s why people subscribe. That’s why they made their Halloween email campaign focused around scary stories and vampire tales.

This means that depending on the product you are promoting, your email message, and your target audience, you can choose to create a loud email with Halloween colors and puns or a keep it simple with some nods to the holiday.

Ding dong! Here with tips, tricks, and treats


I love this email! You can clearly tell that this company took their time designing this Halloween email campaign. From beautiful illustrations to the witty email copy, this transactional email was adapted to fit the Halloween theme and make any hesitant customer think twice before leaving behind their free trial.

Read this email carefully and get inspired by the email copy if you want to write a Halloween-themed email.

2. Halloween/Fall-themed emails

Yesterday, September 22nd, was the first day of fall. And brands are jumping on the opportunity to get us all in the cozy autumnal mood.

Fall Begins TODAY with Refreshing NEW art & colors 🎃


This email example combines all the September events in one: Fall, back to school, and Halloween! At first glance, the orange color and images used in the bottom two columns scream Halloween, the email header “Today is the start of fall” and the main email visual put us in the fall mood and the email copy speakers to parents whose children are going back to school.

This goes to show that you don’t have to limit your Halloween email campaigns to a stereotypical template. Define your email message and let your creativity shine.

EXTENDED: Fall Into 20% Off!

fall sales extended

In this email example, we are in full-fall gear: dried oranges and chestnut in the background, deep brown text color, and punny email header “Fall into savings”. At the end of the email, a subtle Halloween reminder is added.

halloween reminder

Hello fall cookies! 🍁🍪🍁


Here’s another fall email campaign that ties in subtly with Halloween. The color combination with the product showcased in the email (sweets and candy) reminds us of the Halloween fun and puts us in a festive mood, instantly.

When I think of fall, this is exactly what comes to mind.

Celebrating from Home in 2020

In 2020, the world was hit with an unexpected pandemic that has completely shifted our behavior. Most parents and teenagers will not be celebrating Halloween like in the old days. It’s simply too risky to go door to door taking candies from strangers. And brands recognize this behavioral change and acknowledge it in this year’s Halloween email campaigns.

Sign up for our NEW Halloween makeup camp! 🎃👻

Sign up for our NEW Halloween makeup camp

Petite ‘n Pretty thought of a great digital event for Halloween. The brand is putting in place an online class to teach kids and teenagers how to apply their makeup. Not only that, but they will also get a $100 worth of Pretty makeup to play with.

This first-ever digital camp is thought of as a workaround to bring the community together and keep the Halloween spirit alive, all while respecting health measures and keeping safe.

The Halloween email campaign has many Halloween-themed elements that get us right in the spooky spirit.

Overall, this is a great Halloween email campaign by Petite ‘n Pretty: a well-thought-out and rounded campaign that checks off all our boxes! Except for one.

In fact, the email is image-only. This means that instead of creating an HTML email that will render perfectly on all email clients and devices, the brand chose to send one image.

Find out why image-only emails are a big no-no!

This is a big no-no in email design. All email experts recommend coding HTML emails to guarantee a perfect result on all devices and clients. Other solutions are available for marketers who are not familiar with HTML coding, like online email drag and drop builders.

Plan the office holiday party ✅

work-party from homebrowse holiday invitationshalloween email campaign, Spooky Halloween email campaign examples & subject lines for 2020

Who here hasn’t worked from home? I am writing this article right now, from home! I think a lot of us can relate to the work from home movement, and this email hits the perfect spot.

A fun twist on “work from home”, a term that has spiked in popularity in the last few months, makes it into “Play from home”. And with this witty email headline, you can already predict where the email is going.

BOO! 👻 Our Halloween collection SHIPS FREE!

Companies are rolling out discounts for Holloween as usual. But one of the main focus promotion strategies this year has been by far “Free shipping”.


This eliminates one of the main deterrents to online shopping. The email layout works perfectly to lure in the subscriber with Halloween-themed products. And then reassures them that anything they buy will be shipped for free (or for a cheap cost).

Halloween at home? Sweet!


The email headline “Home for Halloween” sets up the email message perfectly. In this email, the brand recognizes that the majority of their customers will be spending Halloween at home. But that doesn’t mean they can’t still enjoy the holiday.

TRICK’R’TREAT! SpOoOoky Halloween Mask Packs for KIDS!


We should all be protecting ourselves, by keeping our distance from each other, disinfecting our hands, and wearing face masks. There is a market for everything. That must have been Crayola’s thoughts when they came up with their newest product: School Mask pack, and we are not mad at it.

It seems like a fun product that will delight kids in this disturbing time they’re going through. For Halloween, a special edition is created, with fun illustrations and spooky faces.


Limited-Edition Halloween Masks Available Now! 🎃

Limited-Edition Halloween Masks Available Now

In this Halloween email campaign, the company promoted their masks while referring a few classic Halloween movies. Combined with typical Halloween colors and a spider web image background, the email is right on theme.


BOO! 25% off Halloween styles


🎃 Halloween collection has arrived in store and online!

Halloween collection has arrived in store and online

No tricks just skin care tips 🎃

No tricks just skin care tips

Something spooky launching soon 🎃 👻

Something spooky launching soon

Re: Your Halloween bonus prize…

your Halloween bonus prize...

OCTOBER Prevues of Coming Attractions!

OCTOBER Prevues of Coming Attractions

Wrapping up

Halloween is the most fun holiday of the year. People (kids, adults, and even pets) get to dress up in crazy fun outfits and eat delicious candy. This year, that might be changing, which means your email plan should too.

If you have planned your Halloween email campaign a few months ago, you should verify it again, and make sure that you are using an empathetic email copy, that works in our current context. Be sensitive to what humanity is going through while maintaining the same fun vibe that we all love about Halloween.

For more Halloween email inspiration, check out our Halloween email templates’ Pinterest board!